Smash Virtual

LED virtual production studio, Chicago

A cinematic marketing site for Chicago's first virtual production studio.

Smash Virtual homepage with the headline capture the virtually impossible

Client: Smash Virtual
Sector: Technology & IT
My role: Lead web designer
Services: Website design and build

The project

Smash Virtual is a Chicago production studio that uses LED stages and screens to make highly imaginative films faster and more efficiently. As the city's first virtual production studio, it needed a brand and website as striking as its work.

The challenge

Virtual production was a new and fast-moving industry, and Smash Virtual had to explain what it does and stand out from day one. The site had to showcase the studio, its services and its clients, and turn interest into quote requests.

What I did

A film-poster hero
A cinematic entrance with a perspective screen that puts the highlight reel front and center.
Panel sliders
Panel-like sliders echo the studio's giant LED walls, and a custom loader greets every visitor.
A setup picker
Visitors explore the two LED volumes through a picker, which helps them match a stage to their shoot.
A client wall
Work for Apple TV+, NBC, Hulu and Salesforce is shown together to establish credibility quickly.