Goodman Campaigns

Political digital fundraising agency

A bold, results-first website for a digital fundraising agency that helps downballot Democrats raise more.

Goodman Campaigns homepage with the headline Helping More Democrats Raise More beside a group of candidates

Client: Goodman Campaigns
Sector: Political campaigns & fundraising
My role: Designer and developer
Services: Website design and build
Engagement: Independent, outside 97 Switch

The project

Goodman Campaigns is a digital fundraising agency for Democratic campaigns, specializing in email, texting, direct-to-donate ads and list growth. I designed and built its website independently of 97 Switch.

The challenge

A fundraising agency sells on proof. The site had to put results, awards and candidate case studies front and center, and give campaigns a clear way to start a conversation, with an energy that fits political work.

What I did

Results up front
Circled headline figures for money raised and ROI open the page, so the agency's value is clear before anything else is read.
Award-winning work, organized
Award counts are grouped by channel (email, texting, and direct-to-donate ads and list growth), with a path to see the winners.
A case study for every candidate
Dedicated case studies, including Janet Protasiewicz, Eddie Melton and Vicente Gonzalez, show the strategy and the outcome for real races.
A brand with energy
A confident blue and gold palette, hand-drawn doodles and a clear Start Raising call to action keep the site bold and approachable.