GSD Decisions

Commercial real estate investment firm

A geometric, fast Webflow rebuild for a Chicago real estate firm with a $1B+ portfolio.

Client: GSD Decisions
Sector: Real Estate
My role: Lead web designer
Services: Website design and build

The project

GSD Decisions, formerly ECD Company, is a Chicago-area commercial real estate investment firm with a portfolio worth more than $1 billion, spanning commercial and industrial space, hotels, mixed-use developments and luxury residences. 97 Switch is its long-term web partner.

The challenge

The firm's website had fallen behind the company it represented. The firm needed a site that matched its innovative spirit and made a growing, varied portfolio easy for investors, partners and customers to explore without confusion.

What I did

A professional, geometric design
A fully custom, modern geometric design gives the firm the sophistication its portfolio deserves.
Rebuilt in Webflow
The site moved from WordPress to Webflow for the best performance and the most room to customize.
Easy to explore
Clear navigation shows existing properties and developments in progress side by side, and regular updates, including aerial drone photography, keep the portfolio current.