CompTIA ChannelCon

Conference creative, Three events

A Y2K-inspired design system that carried one theme across three global conferences.

Client: CompTIA ChannelCon
Sector: Professional Development & Technology
My role: Design, with the 97 Switch team
Services: Event creative and design system

The project

Each year, CompTIA brings the IT channel together at ChannelCon, Partner Summit and EMEA, its London conference. After the success of the previous year's Build the Impossible theme, CompTIA asked 97 Switch to create the next one. 97 Switch is CompTIA's ongoing event creative partner.

The challenge

Each year's theme has to work across three events and every format from banners to social posts, and hand off cleanly to several production teams. After a successful first year, CompTIA needed a concept that felt fresh and captured the energy of meeting in person.

What I did

The concept: Sync In
Fuses two ideas: syncing data and sinking into a current. It evokes a connected community exchanging knowledge, and the immersion and forward movement of a great conference.
A Y2K-inspired design system
The revival of Y2K design gave the theme a look of structural synergy and technological connection, flexible enough for three events.
On-site and social assets
Banners, T-shirts, posters and social media, produced in step with the production teams that brought everything to life on site.